What is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision?

26) Over a period of time, many of us acquire product information just by being exposed toadvertising, store promotions, or by observing what other people use. This acquisition is termed:D

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What is it called when consumers continue to evaluate their purchase decision even after the purchase has been made?
How important is it for marketers to understand the consumer decision process and the factors that affect it?
Which of the following occurs when a consumer uses a selected product and decides whether it merits his or her expectations?
How does consumer Judgement differ from consumer decision making?

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Type: MCPage Ref: 249Skill:ConceptObjective:L9-02 Understand that a purchase decision is composed of a series of stages thatresults in the selection of one product over competing options.27) Store managers realize that under conditions of low involvement, consumers are affected byproduct placement and other cues in the shopping environment such as surprise specials.Managers with the behavioural influence perspective try to facilitate "impulse" buying decisions.

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Type: TFPage Ref: 244Skill:ApplicationObjective:L9-02 Understand that a purchase decision is composed of a series of stages thatresults in the selection of one product over competing options.28) The decision-making continuum is anchored at one end by limited problem solving, and byextended problem solving at the other end.Type: TFPage Ref: 245

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Skill:ConceptObjective:L9-02 Understand that a purchase decision is composed of a series of stages thatresults in the selection of one product over competing options.29) When shopping at the supermarket, Russ always unconsciously grabs a carton of milk. Thisis an example of an automatic purchase.Type: TFPage Ref: 245

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Skill:ApplicationObjective:L9-02 Understand that a purchase decision is composed of a series of stages thatresults in the selection of one product over competing options.30) Ian discovers the apartment has run out of toilet paper. This is an example of necessityrecognition.

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Type: TFPage Ref: 247Skill:ApplicationObjective:L9-02 Understand that a purchase decision is composed of a series of stages thatresults in the selection of one product over competing options.

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A	B
mental budget	One can use THIS to estimate consumption over time and regulate his/her behavior
cognitive	buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of decision-making
cognitive	most common when the decision is related to the person's self-concept and the outcome has a high degree of risk
problem recognition	The first stage in the cognitive decision-making process
problem	If a consumer's ideal state is very near or identical to his or her actual state, then it is likely that a consumer will not have one of THESE
Information search	the process by which the consumer surveys the environment for appropriate data to make a reasonable decision
habitual	A consumer who uses a few simple decision rules to arrive at a purchase decision is using THIS type of decision making
framing	making a decision based on the way a problem was posed
satisficing	A decision strategy that seeks to deliver an adequate solution rather than the best possible solution
consideration set	The alternatives actively considered during a consumer's choice process
Evaluative criteria	dimensions used to judge the merits of competing options
perceived risk	The higher the THIS the higher the level of product involvement as the consumer makes the decision
ethnocentrism	The tendency for people to prefer products from their own culture rather than those of another culture
Television, print	THIS a low-involvement medium because the role of the audience is passive, while THIS is a high-involvement medium because the role of the audience is active
purchase momentum	an example of this is when a customer buys something and finds it very satisfying and then buys another even though not initially planning to do so and doesn't needs another
novel stimuli	By using THIS a marketer boost a person's motivation to process relevant information
ongoing search	type of information search where a customer scans the newspaper ads every day for new information on something, even though not thinking of buying anything anytime soon
exemplar	a product that characterizes an entire category of products
inertia	THIS is characterized by someone who always buys the same brands, doesn't think of any competition, uses less and less effort to buy
attitude	is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia is by whtether THIS toward the product is very positive or weak

Mrs. Gen Craft

Marketing Education/DECA

Terre Haute South High School

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What is it called when consumers continue to evaluate their purchase decision even after the purchase has been made?

What is it called when consumers continue to evaluate their purchase decision even after the purchase has been made? Post-purchase evaluation.

How important is it for marketers to understand the consumer decision process and the factors that affect it?

It's important to understand the consumer decision-making process because it allows you to anticipate the needs of consumers , which in turn helps you plan marketing or sales strategies based on those needs.

Which of the following occurs when a consumer uses a selected product and decides whether it merits his or her expectations?

Chapter 9 Consumer Behavior - 12E.

How does consumer Judgement differ from consumer decision making?

Consumer judgement depends upon the value of the product or the brand whereas consumer decision making depends upon the choices or the alternatives available. Judgment depends on upon the evaluation of an object with its value and decision making comes with options available.