Which of the following is an example of the communication method of obtaining data? Show
a. b. c. d. e. d. Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection? a. b. c. d. e. a. Which of the following is NOT an example of data collected by communication? a. b. c. d. e. a. Which of the following is an example of the observation method of collecting primary data? a. b. c. d. e. b. Which of the following is an advantage of the observational method over the communication method of gathering primary data?
a. b. c. d. e. d. Which of the following types of primary data can be measured by observation? a. b. c. d. e. c. The ability of a data collection technique to provide many types of primary data is known as a. b. c. d. e. d. Observational data have the advantage over communication data in which of the following categories? a. b. c. d. e. b. Which of the following are limitations of the observation method of collecting data? a. b. c. d. e. e. Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection? a. b. c. d. e. a. Which of the following is NOT an observation method of collecting data? a. b. c. d. e. e. The observation method a. b. c. d. e. c. The decision to use observation methods of data collection requires that the researcher specify a. b. c. d. e. e. A researcher needs to determine how many boxes of a particular brand of cereal were sold in a given region in a typical week. Which of the following is probably the best method? a. b. c. d. e. c. A requirement for the use of structured reporting in observational studies is a. b. c. d. e. a. Which of the following is NOT true with respect to structured observation? a. b. c. d. e. a.
Unstructured observation is used a. b. c. d. e. b. Observers in a supermarket are watching customers selecting apples. They have been given a checklist and told to check all the behaviors that apply for each consumer. This method of data collection is a(n) a. b. c. d. e. d. The term that refers to the amount of knowledge that people have about a study in which they are participating is a. b. c. d. e. a. A primary disadvantage of disguised research is that a. b. c. d. e. e. Which of the following research scenarios are examples of the observation method? a. b. c. d. e. e. In terms of observational studies, ethical dilemmas are most likely to arise when observation is a. b. c. d. e. b. In indirect observation, the researcher is observing a. b. c. d. e. c. When disguise has involved an active deception of consumers, it is necessary to a. b. c. d. e. d. An automotive garage provides taxi rides to people who are having their cars repaired. To determine the quality of their service, the garage uses taxis operated by employees of the garage who are trained to record the number of specific gripes a rider makes about the garage. This is an example of a. b. c. d. e. e. A "garbologist"—a researcher who studies the contents of residential trash—is employing which type of research method? a. b. c. d. e. b. A researcher unobtrusively stands in the toy section of a retail store and uses a checklist to note the sequence in which small children handle the toys that are on display. This is an example of a. b. c. d. e. c. Researchers invite a group of homemakers to a specially designed model home where they are observed by other researchers posing as homemakers who record their conversations with concealed tape recorders. This observation would be characterized as a. b. c. d. e. b. A contrived observational setting, as compared to a natural setting a. b. c. d. e. a. Which of the following are disadvantages of observation in a contrived setting? a. b. c. d. e. d. Observation in a laboratory (as opposed to natural) setting has the advantage of a. b. c. d. e. c. Electronic devices, which when attached to a participant's television set indicate not only when the set is turned on and to which channel but also who in the household is watching, are called a. b. c. d. e. b. The electrical resistance of the skin associated with sweating that accompanies emotional arousal is measured by a(n) a. b. c. d. e. a. Similar to a "lie detector" machine, a(n) ____ records the changes in the electrical resistance of the skin associated with sweating. a. b. c. d. e. b. A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation? a. b. c. d. e. a. A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation? a. b. c. d. e. a. The time that elapses between asking a question and receiving the answer is called a. b. c. d. e. a. Response latency is related to a. b. c. d. e. b. Which of the following is used to assess the emotional intensity in a subject's responses by measuring relative vibration frequency of the subject's oral response? a. b. c. d. e. c. Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques? a. b. c. d. e. c. Which of the following statements about mechanical recording devices is FALSE? a. b. c. d. e. e. Which of the following is TRUE? a. b. c. d. e. b. A manager of a department store collects data on the frequency with which floor tiles have been replaced in front of each entrance. This exhibits a measure of the most popular entrance to the store. What type of measurement situation is she using? a. b. c. d. e. b. Dial soap's brand managers want to know which of three proposed end-aisle displays works the best in terms of catching consumers' attention. They set up prototypes of the three displays in three supermarkets in a large metropolitan area and visit each to observe consumers body language, time spent at each display, etc. Which technique are the managers using? a. b. c. d. e. a. When a "mystery shopper" is used by Taco Bell Corporate to report employees' level of customer assistance and courtesy, which type of observation is being used? a. b. c. d. e. b. Jack-in-the-Box uses the length of the grass in the front yard of homes as a means of estimating the socioeconomic characteristics of prospective sites. This is an example of a. b. c. d. e. c. Levis Strauss sent one of its employees', who is fluent in Japanese, to stay at the home of a traditional Japanese family with teenage daughters. The employee disguised himself as an exchange student but was actually in Japan spying on the family and their friends to better understand how Levi jeans are used and worn by teenagers in Japan. This illustrates that a. b. c. d. e. b. A mystery shopper could be used to perform which of the following research tasks? a. b. c. d. e. e. Having the employee watch the salad bar usage is actually a(n) ____ research design. a. b. c. d. e. a. Primary data can be collected in several ways. Which of the following primary data collection methods would be exemplified by constructing see-through mirrors in a retail store whereby consumers' actions could be recorded? a. b. c. d. e. e. The communications approach to gathering primary data can be used for collecting information about all seven categories of primary data from individuals. a. b. T The observation method of data collection has the general advantages of versatility, speed, and cost. a. b. F It is possible to track how visitors to a website navigate its pages, which pages they look at, and which pages they exit from. a. b. T
The galvanometer is used to study eye movements while a respondent reads advertising copy. a. b. F Observation research doesn't have to be sophisticated to be effective. a. b. T Sometimes disguised observation is accomplished by having observers become part of the shopping scene. a. b. T Unstructured observation is used for studies in which hypotheses are to be tested. a. b. F The major problem of human behavior observation is the observer. a. b. T In indirect observation, the researcher is observing attitudes. a. b. F Voice pitch analysis attempts to assess the loudness with which people answer specific questions. a. b. F In a contrived setting, subjects are observed in an environment that has been specifically designed for recording their behavior. a. b. T Communication techniques usually don't depend upon the respondent's willingness and ability to provide the information needed. a. b. F In a laboratory setting, subjects are observed in the environment where the behavior normally takes place. a. b. F Direct observation studies the outcome of the behavior observed rather than the behavior itself. a. b. F The amount of time a respondent deliberates before answering a question is called response latency. a. b. T The electrical resistance of the skin associated with sweating that accompanies emotional arousal is measured by a galvanometer. a. b. T Structured observation is used for studies in which flexibility is allowed in terms of what is noted and recorded. a. b. F Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal is called voice-pitch analysis. a. b. T Which of the following is an advantage of observational methods of data collection?Directness. The main advantage of observation is its directness. We can collect data at the time they occur. The observer does not have to ask people about their behavior and reports from others.
Which of the following is one advantage of observation research?Advantages. When you conduct observational research, you can observe what happens in a natural setting. This allows you to discover insights that you normally couldn't glean from other research methods like focus groups or surveys.
Which one of the following is the advantage of observation technique?Advantages of Observation Method
Very minimal technical knowledge is required, and even though scientifically controlled observations require some technical skills, it is still more accessible and more straightforward than other methods. It is easier because every day, everyone observes different things in their lives.
Which of the following is an advantage of the observational method over the communication method of gathering primary data group of answer choices?A researcher measures consumer attitudes by means of subjects' responses to a questionnaire. Which of the following is an advantage of the observational method over the communication method of gathering primary data? Versatility.
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